Imation acquires TDK

A huge merger in the recording media industry, as two of the very largest media brands are no joined to one via Imation’s acquisition of TDK. The 300 million dollar deal transfers the TDK brand and TDK media business under the new ownership. According to the press release, TDK will however continue R&D and manufacturing operations for recording media products including audio, video, data storage tape and Blu-ray media formats. The transaction includes a Supply Agreement to provide uninterrupted and continuing supply of TDK brand products on the market.

Takehiro Kamigama, TDK President said: “Powerful brands are important as consumers trust their critical information to these products. TDK and Imation can develop an ideal cooperation by complementing each others strengths in terms of regions, product and technology. The combination of the powerful TDK brand and the global brand and product management capabilities of Imation is the right strategy to take full advantage of these trends, compete effectively, meet evolving market demand and profitably grow the business.”

“In this era of ‘digital convergence’– where communication technologies become more powerful and the Internet is ubiquitous — recordable media products which meet the demand for capacity, convenience and mobility must anticipate the emerging needs of consumers to enable them to ‘live the digital lifestyle.’ This transaction positions the TDK brand to continue to meet consumers’ needs into the future,” Kamigama concluded.

Source: Imation