DVD sales grow but spending dips
Findings in trade journal Screen Digest suggest average European DVD consumer prices went down more than 11% in 2005 to just under 15 euros (£10). Price reductions meant spending fell by 1.7%, even though 732 million discs were sold last year - more than ever before.
Cheap DVDsOverall, spending on rentals in the format are thought to have reached about 2.2bn Euros (£1.5bn).
In a bid to monitor the effect of cheap DVDs on sale in news kiosks in some parts of Europe, researchers included an estimate of the volume and value of this sector in Italy, France and Spain.
The report, entitled European Video - Market Assessment and Forecast to 2009, found that 60% of Western European homes owned a DVD player/recorder.
However, there is more room for growth in Central and Eastern Europe, with just 12% of TV households owning a player.
Source: BBC NEWS
