Disney’s Mix Stick MP3 player

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The entertainment giant Disney has always been a success in traditional toys, but is now exploring new frontiers with an MP3 player product. The Disney Mix Sticks was announced on Thursday, and is aimed for 6 to 12 years old children.

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Hoping it hasn’t already lost the pre-teens to the immensely popular iPod Shuffle, Disney is marketing its Mix Sticks music players as an iPod with additional benefits.

Young adults can download music as iPod users do, and they can copy songs from their CD library. But the Mix Sticks also feature plug-in memory cards called Mix Clips that contain pre-recorded songs sold by Disney.

Mix Sticks, which come in four models targeted at the girls/boys/younger/older quadrant, is just the latest in a slew of products that attempt to define a pre-teen electronics market.

Source: Red Herring

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