Blockbuster’s customers vote for Blu-ray

Author: 

Blockbuster has 1450 retail stores for movie rentals, and they have been renting both HD DVD and Blu-ray formats in 250 of them. According to Blockbuster the Blu-ray format was dominant with of the 70% popularity of high definition movie rentals, which indicates an obvious customer preference towards Blu-ray. This has been considered as huge, if not devastating, blow for the HD DVD camp, as a good availability of rentals is a key issue in video format selection, as it was decades ago in the Beta vs. VHS video cassette battle.


“The consumers are sending us a message. I can’t ignore what I’m seeing,” Matthew Smith, senior vice president of merchandising at Blockbuster, told the Associated Press. Blockbuster said it will continue to rent HD-DVD titles for now in the original 250 locations and online.

The consumer choice was helped in large part due to the lopsided availability of titles in Blu-ray, Smith added. All major studios except one are releasing films in Blu-ray, with several, including Walt Disney, releasing exclusively in Blu-ray.

Source: Broadcast Engineering

Bookmark Now!: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Slashdot
  • YahooMyWeb

No Comments

Leave a reply

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word